Let’s be honest about your inbox. It’s drowning.
Between the LinkedIn "growth hacks" that haven’t worked since 2022 and the AI-generated content farms pretending to be thought leadership, finding signal in the GTM noise has become a full-time job. And you already have one of those.
As a revenue operator—whether you’re a RevOps lead trying to unclog your Salesforce instance, a CRO figuring out how to hit Q2 with 20% less budget, or a founder building your first sales motion—you don’t have time for theory. You need frameworks that survived real market testing. You need the messy details of what actually worked, not the LinkedIn highlight reel.
That’s where these ten go-to-market newsletters come in.
This isn’t just another roundup of "smart people writing about SaaS." These are the voices shaping how modern revenue teams actually operate in 2026—the year AI-native workflows stopped being experimental and became table stakes, the year "efficient growth" evolved from a boardroom buzzword to an existential requirement.
I’ve organized these by how you’ll actually use them, not just alphabetical order. Pick your pain point, find your match, and trim the rest. Your attention span will thank you.
The Product-Led Growth Realists
When your self-serve funnel is leaking revenue and you need to fix pricing yesterday
1. Growth Unhinged (Kyle Poyar)
If you’ve ever stared at your MRR dashboard wondering why free users aren’t converting, Kyle Poyar is your fix. Operating Partner at OpenView, Kyle has spent years dissecting the monetization strategies behind Figma, Notion, and other category-defining PLG companies.
What makes it essential for 2026: We’re post-"growth at all costs." Kyle’s recent deep dives into usage-based pricing and expansion revenue mechanics show you exactly how to squeeze more revenue from existing accounts without engineering a new product line. His breakdown of "reverse trials" (converting free users by temporarily upgrading them) is the kind of tactical gold you’ll forward to your product team immediately.
Read it for: Pricing experiments, free-to-paid conversion benchmarks, and the occasional spicy take on why your freemium model is actually just expensive R&D.
2. Brian Balfour
The godfather of systematic growth. Brian’s Reforge methodology has trained half the growth leaders in Silicon Valley, and his newsletter distills those frameworks into readable, actionable chunks.
What makes it essential for 2026: While everyone else is chasing AI hacks, Brian focuses on durable growth loops and channel-model fit—critical when you’re deciding whether to build an SDR team or double down on product-led sales. His writing on retention mechanics and reducing time-to-value is particularly relevant as net revenue retention becomes the north star metric for 2026.
Read it for: The mental models behind sustainable growth, not just the tactics. Essential reading if you’re in that messy middle between product-market fit and scale.
3. GTM Strategist (Maja Voje)
Maja takes complex go-to-market strategy and turns it into plug-and-play frameworks. Where other newsletters describe the scenery, Maja hands you the map and the compass.
What makes it essential for 2026: Her "GTM Motion Audit" series is exactly what early-stage RevOps needs—systematic ways to evaluate whether you should be running sales-led, product-led, or the increasingly popular hybrid "sales-assisted" motion. In 2026, one-size-fits-all GTM is dead; Maja’s segmentation frameworks show you how to customize for your ICP without rebuilding everything.
Read it for: Positioning templates, GTM motion decision trees, and brutal honesty about why your current strategy is confusing your market.
The Revenue Operations & Leadership Tier
When you need to bridge the gap between boardroom strategy and Salesforce reality
4. The Revenue Leadership Podcast Newsletter (Kyle Norton)
Kyle Norton operates at the intersection of CRO mindset and RevOps execution. As host of The Revenue Leadership Podcast, he interviews operators who’ve scaled from $0 to $100M+, then distills those conversations into tactical takeaways.
What makes it essential for 2026: The newsletter arms you with conversation starters for your next board meeting. Kyle focuses heavily on attribution modeling, territory planning, and the "Revenue Operations as strategic partner" evolution—critical as CFOs scrutinize every dollar of GTM spend this year. Recent editions cover how to model ramp time for SDRs in an AI-augmented world and how to build compensation plans that survive economic volatility.
Read it for: Leadership psychology meets operational rigor. Perfect for RevOps managers who need to influence VPs and C-suite executives.
5. The GTMnow Newsletter (Sophie Buonassisi)
Sophie runs GTMnow with a singular focus: modern playbook execution for teams who can’t afford to waste quarters. Her background in high-growth startups shows—there’s zero fluff, just frameworks tested under real pressure.
What makes it essential for 2026: If you’re living the "do more with less" reality, Sophie’s content on operational efficiency is survival reading. She recently published a teardown of how to audit your tech stack for redundancy (hint: you’re probably paying for three tools doing the same job) and how to implement "just-in-time" enablement instead of bloated onboarding programs.
Read it for: Specificity. When she writes about pipeline management, she includes the exact Salesforce reports you should be running.
The Demand Generation Architects
When marketing needs to drive revenue, not just MQLs
6. Marketing in Action (Kieran Flanagan)
CMO of Zapier and former SVP at HubSpot, Kieran has scaled both product-led and sales-led motions at massive scale. His newsletter focuses on the intersection of brand, demand gen, and product growth.
What makes it essential for 2026: Kieran is one of the few marketing leaders openly discussing "dark social" attribution—how buying actually happens in Slack communities, LinkedIn DMs, and word-of-mouth in 2026. His take on AI-assisted content distribution (using AI to personalize at scale without losing humanity) is required reading as content marketing gets noisier.
Read it for: The reality check on modern attribution and how to build marketing systems that respect how buyers actually buy today.
7. Full-Funnel B2B Marketing (Andrei Zinkevich)
Andrei specializes in demand generation for complex B2B sales cycles—the kind where six stakeholders need to sign off and the sales cycle takes nine months. He’s merciless about killing the MQL/SQL divide that still plagues misaligned revenue teams.
What makes it essential for 2026: Account-based everything is evolving into "account-based revenue," and Andrei shows you the operational wiring required to make it work. His recent series on intent signal orchestration—how to capture and act on buying signals before the RFP hits—is exactly what sophisticated RevOps teams need to build.
Read it for: Enterprise GTM mechanics, sales and marketing alignment frameworks, and the technical implementation details most consultants gloss over.
The AI-Scale & Ecosystem Architects
When you’re rebuilding your GTM motion around AI and partnerships
8. Saastr AI: How to Sell, Scale, and Win (Jason M. Lemkin)
If you’re in B2B SaaS and you don’t know Jason Lemkin, you’ve been living under a rock. The founder of SaaStr and EchoSign, Jason has backed or advised hundreds of SaaS companies. His AI-focused newsletter tracks how artificial intelligence is fundamentally rewriting SaaS metrics.
What makes it essential for 2026: Jason is asking the hard questions about AI-era economics. What happens to CAC payback when AI agents handle 60% of prospecting? How do you compensate AEs when AI does the demo? He’s not just theorizing—he’s analyzing real data from the SaaStr portfolio to show how AI is changing sales cycles, contract values, and churn rates.
Read it for: The macro trends affecting your next board deck, and tactical advice on integrating AI into existing sales workflows without alienating your team.
9. GTMonday by GTM Partners (Sangram Vajre)
Sangram coined "Account-Based Marketing" as a category and now runs GTM Partners, researching what makes go-to-market motions successful at scale. GTMonday focuses on ecosystem-led growth—leveraging partners, marketplaces, and communities as primary growth channels.
What makes it essential for 2026: Cold outbound is dying; ecosystem-led growth is surging. Sangram’s research on co-selling motions and nearbound strategies (selling through the network near your customer) gives you the playbook for 2026’s channel landscape. If you’re trying to figure out how HubSpot’s ecosystem or Salesforce’s AppExchange fits into your strategy, start here.
Read it for: Partner ecosystem strategy and the emerging category of "ecosystem ops"—the RevOps equivalent for managing partnerships.
The Unconventional Growth Philosophers
When you need to question everything about how you’re acquiring customers
10. Greg's Letter (Greg Isenberg)
Greg runs Late Checkout, a product studio and community fund, and his newsletter is the antidote to Silicon Valley groupthink. While others scale with ads and SDRs, Greg builds niche communities that generate millions in revenue with zero traditional marketing spend.
What makes it essential for 2026: Greg is pioneering community-led GTM—building distribution before building product. His case studies on monetizing micro-communities and using "Minimum Viable Community" to test demand before writing code offer an alternative to the burn-heavy traditional SaaS playbook.
Read it for: Creative acquisition strategies that work when ad costs are prohibitive and cold email reply rates hit historic lows.
How to Actually Use This List (Without Subscribing to Everything)
Here’s the reality: subscribing to ten newsletters just creates ten new sources of anxiety. Instead, use the 2+1 Method:
Pick two tactical newsletters aligned with your current quarter’s priorities. If you’re redoing pricing, that’s Kyle Poyar and Maja Voje. If you’re fixing funnel attribution, that’s Kyle Norton and Andrei Zinkevich.
Pick one strategic newsletter for long-term perspective. Brian Balfour for growth fundamentals, or Jason Lemkin for market trends.
Unsubscribe from the rest. You can always rotate next quarter.
The goal isn’t to consume more content—it’s to close the insight-to-execution gap. The best go-to-market newsletters don’t just make you smarter; they give you the confidence to make decisions with imperfect data and limited resources.
Which GTM newsletter would you add to this list?
The landscape changes fast—maybe there’s a niche operator writing about RevOps automation, AI SDR strategies, or vertical SaaS GTM that deserves the spotlight. Drop your recommendation below. The best discoveries usually come from the community, not the algorithm.