97% of your website visitors leave without a trace. Your competitors are already talking to them.
Here's what happens right now: Someone lands on your pricing page. They spend four minutes reading your enterprise plan. They click through to your case studies. They compare two feature pages. Then they leave.
Your marketing team sees a session in Google Analytics. Anonymous. No name. No company. No way to follow up. That visitor — a VP of RevOps at a Series B company who was actively evaluating you — disappears into the void.
Two weeks later, they sign with your competitor. Not because your product was worse. Because your competitor knew they were looking, and you didn't.
Website traffic is the most expensive intent signal you'll never use. You paid for the ads. You wrote the content. You got the visit. But visibility without identity is just a vanity metric.
Today, that changes.
nRev now integrates directly with Midbound. Anonymous website visits don't just register as sessions. They trigger complete revenue workflows automatically. From unknown visitor to identified prospect. From page view to personalized outreach. From dark funnel to booked meeting.
No manual list pulls. No delayed enrichment. No "we should really do something with our website traffic" conversations that go nowhere.
Why Website Visitors Are Your Warmest Leads (And Why You're Ignoring Them)
Think about what it means when someone visits your website. They didn't stumble there by accident. They searched for your category, clicked an ad you paid for, followed a link from content you created, or heard your name from a colleague. They're already aware of you. They're already interested.
Now think about what your outbound team does all day: cold emails to people who've never heard of you. Cold calls to prospects who don't know what you sell. LinkedIn messages to strangers who don't care.
Meanwhile, warm prospects are visiting your site and leaving unidentified.
The math is brutal: Most B2B websites convert 2-3% of traffic into form fills. The other 97% — including your best prospects — bounce without a trace. At $50-200 per visitor in paid acquisition costs, you're lighting money on fire.
Most teams miss these visitors because their process doesn't exist:
Visitor lands on site → Google Analytics logs anonymous session → Marketing reports "traffic is up" → Nobody follows up → Visitor buys from competitor
With nRev + Midbound, the same visit becomes a pipeline event:
Visitor lands on site → Midbound identifies the person and company → nRev scores against your ICP → nRev drafts contextual outreach referencing pages they viewed → Rep gets Slack alert with full brief → Meeting booked while intent is fresh
Same traffic. Different visibility. Different outcome.
What Midbound Brings to the Table
Midbound does what most visitor identification tools can't: it identifies the person, not just the company.
Most deanonymization tools tell you "someone from Acme Corp visited your pricing page." Useful, but who? The intern researching competitors? The CEO evaluating options? The recruiter looking at your careers page? Without person-level identification, you're guessing.
Person-Level Identification: Midbound reveals the individual behind the visit — name, title, LinkedIn profile, and contact details. Not just the company domain.
Real-Time Detection: Identification happens during the session, not in a batch report the next morning. By the time they close the tab, nRev already has their profile.
ICP Matching: Midbound tags visitors against your ideal customer profile criteria using LinkedIn data, company firmographics, and role information. High-fit visitors get flagged instantly.
Page-Level Intent: Not just "they visited your site," but which pages, how long, and in what order. Someone who reads your pricing page and two case studies has different intent than someone who bounced off your homepage.
Ad Attribution: Connect visitor identity back to the UTM campaign that brought them in. Finally know which ads drive real pipeline, not just clicks.
This is person-level website intelligence. nRev makes sure every identified visitor gets the right response.
What nRev Adds: From Identified to Actioned
Midbound tells you who visited. nRev decides what to do about it — instantly.
Real-Time Ingestion: Midbound fires visitor data to nRev the moment identification happens. Person name, company, title, pages visited, session duration, referral source — all structured and ready for workflow logic. No batch exports. No CSV downloads. See how connections work →
Smart Filtering: Not every website visitor deserves outreach. nRev filters by:
- Role seniority (VP+, Director+, or specific titles you target)
- Company fit (ICP tier, revenue range, industry, tech stack)
- Behavioral intent (pricing page visitors vs. blog readers vs. careers page traffic)
- Relationship status (existing customer, open opportunity, net-new prospect)
An intern from a non-target account reading your blog? Logged, no action. A VP Sales at your top target account spending four minutes on your pricing page? Instant workflow.
Contextual Enrichment: Midbound provides the identity. nRev layers on the context:
- Full company profile (funding stage, employee count, tech stack)
- Contact details (email, phone, LinkedIn)
- Your team's existing relationship with this account (open deals, past conversations, account owner)
- Recent company news and trigger events
Multi-Channel Execution: Depending on the visitor's profile and behavior, nRev triggers different plays:
- High-intent ICP visitor → Slack alert to account owner with full research brief and drafted email
- Existing customer visiting expansion content → CSM notification with upsell talking points
- Known prospect revisiting after going dark → Re-engagement sequence triggered
- Ad-attributed visitor → Campaign performance logged, outreach personalized to ad content
Five Playbooks That Convert Traffic into Pipeline
Playbook 1: The Pricing Page Interceptor (Catch Active Evaluators)
The Scenario: A Director of Sales Operations at a Series C SaaS company just spent three minutes on your pricing page, clicked through to your enterprise plan details, then visited your "How It Works" page. They're not browsing. They're evaluating. And they didn't fill out a form.
The nRev Workflow:
Identify: Midbound surfaces the visitor — name, title, company, LinkedIn profile
Score: nRev checks ICP fit. Series C, 200 employees, SaaS vertical. Score: high.
Research: Pull company funding history, current tech stack, recent job postings (are they hiring RevOps? That's a buying signal on top of the visit)
Draft: Generate outreach that references their behavior without being creepy:
- "Hi [Name], I noticed [Company] has been scaling the sales team fast — 4 new AE roles posted this month. Most Directors of Sales Ops at your stage are wrestling with pipeline visibility as the team grows. Would it be worth 15 minutes to see how we help teams like [Similar Company] stay ahead of the scaling curve?"
Alert: Slack message to account owner: "[Name] from [Company] just visited our pricing page and enterprise plan. ICP score: 92. They're hiring 4 AEs. Here's a draft outreach and their LinkedIn."
Time: Rep sends personalized outreach within 20 minutes of the website visit
The Outcome: You reach a warm prospect while they're still in evaluation mode. No form fill required. Response rates on pricing page visitors: 25-30% vs. 5-8% for cold outbound.
Playbook 2: The Dark Funnel Converter (Monetize Content Traffic)
The Scenario: Your marketing team publishes a blog post that drives 2,000 visits in a week. Three people fill out your newsletter form. That's a 0.15% conversion rate. But buried in those 2,000 visits are 40 people who match your ICP perfectly and read the entire article.
The nRev Workflow:
Identify: Midbound runs across all blog traffic, surfacing every identifiable visitor
Filter: nRev separates ICP-fit readers from noise. Of 200 identified visitors, 40 match your target profile.
Segment: Group by content topic. Visitors who read "How to Scale RevOps" get different messaging than visitors who read "Outbound Playbook for Series A."
Draft: Topic-aware outreach: "Hi [Name], saw your team at [Company] has been investing in [topic area]. We just published a deeper playbook on [related topic] — figured it might be relevant given [Company]'s growth stage. Worth a quick conversation about how [Similar Company] approached the same challenge?"
Route: High-fit readers → account owner Slack alert. Medium-fit → content nurture sequence. Low-fit → logged in CRM, no outreach.
The Outcome: Turn your best content into a lead generation engine without gating it behind forms. Content marketers finally prove direct pipeline attribution from blog traffic.
Playbook 3: The Deal Resurrection (Re-Engage Ghost Prospects)
The Scenario: You had an active deal with a prospect six weeks ago. They went dark after the second call. You've sent two follow-ups. No reply. Then Midbound flags them visiting your comparison page — the one that contrasts you against your main competitor.
The nRev Workflow:
Detect: Midbound identifies a known prospect returning to the site
Cross-Reference: nRev matches them to the stalled opportunity in your CRM. Deal stage: "Evaluating." Last activity: 42 days ago.
Alert: High-priority Slack to deal owner: "🔥 DEAL REVIVAL: [Name] from [Company] just visited your competitor comparison page. Their deal has been stalled for 42 days. They're still evaluating."
Draft: Re-engagement message that meets them where they are: "Hi [Name], I know timing wasn't right last month. I saw [Company] is still evaluating options in this space — happy to pick up where we left off. We've actually shipped [new feature/improvement] since we last spoke that directly addresses the [concern they raised]."
Update: CRM deal stage automatically updated to "Re-Engaged." Activity logged. Next step created.
The Outcome: Revive deals you thought were dead. You're reaching out the exact moment they re-enter buying mode, with context about what they're comparing. Win-back rates on re-engaged visitors are 3x higher than cold re-outreach.
Playbook 4: The Ad-to-Pipeline Bridge (Prove Marketing ROI)
The Scenario: Your marketing team spends $15,000/month on LinkedIn ads driving traffic to your website. They report 500 clicks and a $30 CPC. Leadership asks: "How many of those clicks became pipeline?" Marketing shrugs. They can track form fills (12 this month) but not the other 488 visitors.
The nRev Workflow:
Attribute: Midbound captures UTM parameters alongside visitor identity. Every identified visitor links back to the specific campaign, ad set, and creative that brought them in.
Enrich: nRev enriches each ad-driven visitor with full company and contact data
Score: Separate high-fit ad visitors from low-fit. Of 200 identified ad visitors, 35 are ICP matches.
Report: Auto-generate weekly Slack digest to marketing: "LinkedIn Campaign 'RevOps Leaders' drove 35 ICP-fit visitors this week. 8 are at target accounts. 3 visited pricing. Here's the pipeline influence breakdown by campaign."
Action: ICP-fit ad visitors who hit pricing → immediate outreach. Others → retargeting nurture with campaign-aligned messaging.
The Outcome: Marketing finally proves ad spend → pipeline, not just ad spend → clicks. Reallocate budget to campaigns that drive ICP traffic, not just volume.
Playbook 5: The Expansion Scout (Grow Existing Accounts)
The Scenario: Someone at an existing customer's company — not your main contact — visits your product page for a feature they don't currently use. Maybe it's a new team lead exploring tools. Maybe it's a department head evaluating expansion. Either way, your CSM has no idea.
The nRev Workflow:
Detect: Midbound identifies a visitor from a known customer domain, but a new contact
Match: nRev cross-references with CRM. Company = existing customer. Person = not in your system. They're browsing a product module the account doesn't use.
Route: Alert to CSM, not SDR. This is expansion, not acquisition: "New stakeholder at [Customer] exploring [Feature]. They're in the [Department] team. Here's their profile."
Draft: Expansion-angle outreach: "Hi [Name], I work with [Main Contact] at [Company] on [Current Use Case]. Noticed your team might be exploring [Feature Area] — we've helped a few teams at [Company]'s scale roll this out. Want me to set up a quick walkthrough?"
Update: CRM creates new contact record, tags as "Expansion Lead," and creates CSM task
The Outcome: Catch expansion opportunities from stakeholders you didn't know existed. Most accounts have 3-5x more potential users than your current champion has introduced you to.
The Difference: Traffic Report vs. Revenue Engine
Midbound AloneMidbound + nRevIdentified visitor list in dashboardExecuted workflow with outreach, CRM update, and team alertCompany + person dataCompany + person + behavioral context + enriched intelligenceManual review of visitor feedAutomatic scoring, filtering, and routing by ICP fit and intent"Someone visited your site""This VP at your target account spent 4 minutes on pricing. Here's a draft email and their LinkedIn."Static export to CRMReal-time CRM sync with activity logging and task creationEqual treatment of all visitorsTiered response: high-intent gets instant action, low-fit gets logged
Built for Who Actually Uses This Data
Demand Gen Teams: You drive traffic but can't prove pipeline. Midbound + nRev connects ad spend to identified prospects to outreach to meetings. Full attribution, no guessing.
Account-Based Sales Teams: You target named accounts and need to know the second someone from those accounts shows interest. nRev alerts the right rep the moment a target account visits.
Customer Success / Expansion: Existing customers exploring new features or sending new stakeholders to your site is expansion gold. nRev routes these to CSMs with full context.
RevOps at Growth-Stage Companies: You need to squeeze more pipeline from existing traffic before spending more on ads. This integration turns your website into an outbound prospecting engine.
Setup: 15 Minutes to First Workflow
What you need: Active Midbound account with tracking pixel installed, nRev account, 15 minutes.
Step 1: Connect Midbound in nRev (view connection docs →)
Step 2: Map Midbound visitor fields to nRev variables (person name, title, company, pages visited, session data, UTM parameters)
Step 3: Build your first playbook:
- Choose filter criteria (Director+ roles at $5M+ ARR companies who visit pricing or product pages)
- Select enrichment sources (Apollo for contact details, your CRM for relationship context)
- Define actions (Slack alert + email draft + CRM record creation)
- Set timing rules (immediate for pricing page visitors, daily digest for blog readers)
Step 4: Test with sample visitor data from Midbound
Step 5: Activate and monitor dashboard
Total time: 15 minutes to first workflow. Compare to manually reviewing Midbound's visitor feed and cross-referencing with your CRM: 2-3 hours daily.
Read full setup documentation →
The Bottom Line
You already paid for the traffic. The ads, the content, the SEO — all designed to get prospects to your website. Midbound reveals who they are. nRev makes sure you respond before they forget you exist.
Signals without speed are just trivia. Midbound + nRev closes the gap between "they visited" and "they booked."
You already have the visitors. Now put them to work.
Ready to turn anonymous traffic into pipeline? Connect Midbound to nRev →
Questions about your specific traffic volume or workflow design? Our team builds your first playbook with you — free, no sales pitch.