Head-to-head comparison
Apollo bundles a contact database with a sequencer. nRev adds signal-based triggers, LinkedIn automation, and CRM cleanup on top, so outreach starts from what's actually happening at the account, not just a static list.
Trusted by 200+ B2B revenue teams
TL;DR
Apollo is a solid, affordable all-in-one for teams that mainly need a contact database plus email sequencing. Once outreach needs to react to real signals like funding rounds, hiring sprees, or tech-stack changes, or you want LinkedIn automation and CRM hygiene in the same system, nRev covers more ground natively. Teams whose GTM motion depends on timing tend to outgrow Apollo's list-based approach.
Here's how Apollo and nRev stack up across enrichment, outbound, and governance.
| Feature | Apollo | nRev |
|---|---|---|
| 🔎 Data enrichment (contact database) | Yes, 275M+ contacts | Yes |
| ✉️ Native outbound sequencing | Yes | Yes |
| 🔗 LinkedIn automation | Prospecting only | Yes |
| 📡 Signal-based outbound | Intent data, limited triggers | Yes |
| 🧭 Deterministic, audited execution | No | Yes |
| 🛡️ SOC 2 Type II | Yes | Yes |
| Price | $49/user/mo (Basic) | $149/mo flat |
Apollo works from a static list you pull and sequence. nRev triggers outreach off live signals like funding, hiring, and tech-stack changes, so reps reach out when it actually matters.
When a contact gets skipped or included in Apollo, it's not always obvious why. nRev's runs are deterministic and logged end to end.
Apollo covers email well but leaves LinkedIn automation and CRM hygiene to other tools. nRev runs all three in the same playbook.
| Free | 10,000 credits |
| Basic | $49/user/mo |
| Professional | $79/user/mo |
| Organization | $119/user/mo |
| Growth | $399/mo flat |
Even then, some teams keep Apollo as their contact source and run nRev on top for signals, LinkedIn, and CRM cleanup. Ask us about pairing the two.
Apollo got us contacts and email volume. What we were missing was outreach that reacted to what was actually happening at the account. Since moving our core motion to nRev, reps aren't guessing anymore, the signal tells them when to reach out.
Head of Growth, Series B SaaS company
Import your Apollo contact lists and sequences
Map your existing cadences to an nRev playbook
Run both in parallel for a week, then cut over
It depends on what your outbound is built around. If your team runs mostly on static lists and basic sequencing, Apollo still does that well. If you want outreach that reacts to signals like funding, hiring, or tech-stack changes, plus LinkedIn automation and CRM cleanup in the same system, nRev covers more of the motion natively, which is why GTM leaders running signal-based programs are standardizing on it.
Yes, especially for teams that have outgrown list-based prospecting. nRev includes enrichment and sequencing like Apollo does, and adds the signal detection, LinkedIn automation, and CRM hygiene that Apollo doesn't cover natively.
Yes. Teams typically import their existing Apollo lists and sequences, map them into an nRev playbook, and run the two in parallel for about a week before cutting over fully.
Apollo prices per seat, so a five-person team on the Professional plan runs close to $400 a month before add-ons. nRev's Growth plan is a flat $399 a month for the whole team, and covers signal-based outbound and LinkedIn automation that Apollo doesn't include at any tier.
Apollo is a reasonable all-in-one if your outbound is list-based and budget is the main constraint. But most GTM leaders we talk to want outreach that reacts to what's actually happening in an account, not just work through a static list. That's the gap nRev is built to close, and it's why Apollo teams that add signal-based programs tend to move their core motion to nRev instead of layering more tools on top.
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