✦ Signals Library

Marketing-engagement signals

Marketing-engagement signals show you that an account's priorities just shifted. These 5 are the ones worth acting on, from Email Campaign Click to Website
5
Marketing-engagement signals
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Email Campaign Click to Website Visit

Contacts who clicked a link in your email campaign and then visited your website at least twice in the following 7 days.
Cross-industry

Email Re-Engagement After Long Silence

Contacts who had zero email opens in the last 90+ days but opened or clicked on emails 2+ times in the last 7 days.
Cross-industry

Webinar or Event Attendee Follow-Up Activity

Contacts who registered for or attended your webinar or virtual event and then visited high-intent pages (pricing, demo, case studies) withi…
Cross-industry

UTM Source High-Intent Correlation

Contacts arriving via paid campaigns (UTM source/medium from Google Ads, LinkedIn Ads, etc.) who then returned organically (direct or organi…
Cross-industry

Content Binge by Target Account

Contacts from a single company who collectively consumed 5+ pieces of content (blog posts, whitepapers, resource pages) in the last 14 days.
Cross-industry