GTM Glossary

Discover key GTM terms and definitions used by top teams—all in one place.

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Ad-hoc Reporting

Ad-hoc reporting enables users to create custom reports on-the-fly, supporting quick, data-driven decisions without relying on technical teams.

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Adobe Analytics

Adobe Analytics is a powerful web analytics tool by Adobe that collects and analyzes customer data to enable data-driven marketing and business optimization.

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Affiliate Marketing

Affiliate marketing is a performance-based strategy where businesses reward affiliates for driving traffic or sales through their marketing efforts online.

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Affiliate Networks

Affiliate networks connect advertisers with publishers, simplifying affiliate marketing through partnership management, tracking, payments, and scalable growth.

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After-Sales Service

After-Sales Service is support provided post-purchase to ensure customer satisfaction, loyalty, and long-term business relationships.

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Agent-First GTM Stack

The Agent-First GTM Stack prioritizes sales and service agents at the core of market strategies, integrating tech and data for enhanced customer engagement.

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Agent-Led & Autonomous GTM

Agent-Led & Autonomous GTM combines human expertise and automation to optimize go-to-market strategies, enhancing efficiency, personalization, and market success.

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Agentic GTM Architecture

Agentic GTM Architecture integrates intelligent agents into go-to-market strategies, enhancing agility, personalization, and automation for scalable business growth.

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Agile Methodology

Agile Methodology is an iterative, flexible project management approach focused on collaboration, continuous feedback, and adaptability to deliver quality products efficiently.

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Always Be Closing (ABC)

Always Be Closing (ABC) is a sales philosophy focused on persistent, proactive efforts to close deals, enhancing sales efficiency and revenue growth.

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Always-On GTM Engine

Always-On GTM Engine is a continuous go-to-market strategy that integrates automation, data, and sales alignment for sustained customer engagement and growth.

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Amortization

Amortization is the gradual process of spreading loan repayments or intangible asset costs over time for effective financial management and planning.

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Analytical CRM

Analytical CRM uses data analysis and predictive analytics to transform customer data into actionable insights, optimizing marketing, sales, and service strategies.

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Analytics Platforms

Analytics platforms are software solutions designed to collect, process, and analyze data, enabling businesses to make informed, data-driven decisions effectively.

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Annual Recurring Revenue (ARR)

Annual Recurring Revenue (ARR) is the predictable yearly revenue from subscription products, essential for SaaS business growth, valuation, and financial planning.

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Applicant Tracking System (ATS)

An Applicant Tracking System (ATS) is software that streamlines recruitment by organizing candidate data, automating tasks, and improving hiring efficiency.

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Application Performance Management (APM)

Application Performance Management (APM) involves monitoring and optimizing application performance to ensure smooth operation, user satisfaction, and business success.

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Application Programming Interface (API)

An Application Programming Interface (API) is a set of rules enabling software applications to communicate, exchange data, and integrate seamlessly for enhanced functionality.

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Application Programming Interface Security

API Security involves protecting APIs from attacks and vulnerabilities to ensure secure and reliable data exchange between software systems and services.

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Artificial Intelligence in Sales

Artificial Intelligence in sales applies AI technologies to optimize sales processes, enhance customer interactions, and drive revenue growth with data-driven insights.

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Audience Targeting

Audience targeting is the process of identifying and reaching specific groups based on shared traits to deliver relevant marketing messages and boost ROI.

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Automated LinkedIn Conversations

Automated LinkedIn Conversations use technology to streamline messaging, boost outreach efficiency, and enhance lead generation on LinkedIn’s professional networking platform.

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Automated Revenue Governance

Automated Revenue Governance uses technology to streamline revenue management, ensuring accuracy, compliance, and efficiency in modern finance and sales operations.

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Autonomous CRM Operations

Autonomous CRM Operations enable AI-driven automation in customer management, enhancing efficiency, personalization, and scalability for modern businesses.

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Autonomous GTM Plays

Autonomous GTM Plays use AI-driven automation to optimize and scale sales, marketing, and customer engagement, enhancing efficiency and personalization.

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Autonomous GTM Systems

Autonomous GTM Systems use AI and automation to optimize go-to-market strategies, enhancing efficiency, decision-making, and competitive advantage.

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Autonomous Growth Infrastructure

Autonomous Growth Infrastructure is a self-operating system leveraging AI and automation to drive scalable, efficient business growth across industries.

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Autonomous Outbound Prospecting

Autonomous Outbound Prospecting uses AI-driven automation to independently identify, engage, and qualify sales prospects with high efficiency and precision.

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Autonomous RevOps

Autonomous RevOps integrates AI and automation to streamline sales, marketing, and customer success, driving efficient, scalable revenue growth with minimal human input.

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Autonomous Revenue Engine

An Autonomous Revenue Engine is a system that automates and optimizes revenue generation using AI, automation, and analytics to drive scalable business growth.

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