GTM Glossary

Discover key GTM terms and definitions used by top teams—all in one place.

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A/B Testing

A/B Testing is a controlled experiment comparing variations of digital assets to improve user experience, conversion rates, and support data-driven marketing decisions.

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ABM Orchestration

ABM Orchestration is the strategic coordination of account-based marketing activities across channels and teams for targeted, personalized B2B marketing success.

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AI Builders & No-Code GTM Systems

AI Builders & No-Code GTM Systems combine AI-driven marketing with user-friendly no-code platforms, enabling businesses to launch products and campaigns efficiently without coding.

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AI Data Enrichment

AI Data Enrichment enhances raw data with AI technologies, improving quality, insights, and decision-making for optimal business outcomes.

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AI Sales Script Generator

An AI Sales Script Generator is a software tool that uses AI and NLP to create customized, data-driven sales scripts for improved sales engagement and efficiency.

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AI Workflow Compiler

An AI Workflow Compiler transforms AI workflows into optimized executable code, improving performance, automation, and cross-platform compatibility for efficient AI deployment.

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AI-Driven LinkedIn Prospecting

AI-Driven LinkedIn Prospecting uses artificial intelligence to automate and enhance lead generation on LinkedIn, improving targeting, engagement, and sales outcomes.

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AI-Driven Revenue Operations

AI-Driven Revenue Operations integrates AI to optimize sales, marketing, and customer success, boosting efficiency, forecasting accuracy, and revenue growth.

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AI-Generated Prospect Lists

AI-generated prospect lists use machine learning to automate identifying and compiling potential customers, boosting lead generation in sales and marketing.

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AI-Native GTM Platform

An AI-Native GTM Platform leverages artificial intelligence to optimize go-to-market strategies, enhancing sales, marketing, and customer engagement with real-time data insights.

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AI-Powered Marketing

AI-Powered Marketing integrates AI technologies into marketing to automate, optimize, and personalize campaigns, enhancing efficiency and customer engagement.

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API

An API (Application Programming Interface) is a set of rules enabling software applications to communicate, integrating systems and driving innovation efficiently.

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Account Click-Through Rate (CTR)

Account Click-Through Rate (CTR) measures the percentage of clicks from a specific account, key for optimizing targeted marketing and sales strategies.

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Account Development Representative (ADR)

An Account Development Representative (ADR) specializes in lead qualification and outreach to build a strong sales pipeline, enhancing sales efficiency and growth.

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Account Executive (AE)

An Account Executive (AE) bridges clients and companies, driving sales and managing relationships across industries like tech, advertising, and finance.

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Account Management

Account management is a strategic function focused on nurturing client relationships to maximize satisfaction, retention, and revenue growth.

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Account Mapping

Account Mapping is a strategic process that visualizes and organizes key stakeholders within target accounts, enhancing sales and customer relationship efforts.

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Account Match Rate

Account Match Rate measures the accuracy of matching customer accounts across datasets, crucial for data quality, marketing, and customer insights.

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Account Momentum Signals

Account Momentum Signals track customer behavior and engagement to predict growth, improve retention, and enhance proactive account management strategies.

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Account View-Through Rate (AVTR)

Account View-Through Rate (AVTR) measures the percentage of target accounts that view ads and later convert without directly clicking, reflecting indirect ad impact.

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Account-Based Advertising

Account-Based Advertising is a targeted B2B marketing strategy focusing on personalized campaigns for specific high-value accounts to boost engagement and ROI.

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Account-Based Analytics

Account-Based Analytics (ABA) is a data-driven approach to tracking, measuring, and analyzing target account engagement in B2B marketing and sales.

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Account-Based Everything (ABE)

Account-Based Everything (ABE) is a strategic approach aligning marketing, sales, and customer success to target high-value accounts with personalized engagement.

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Account-Based Marketing (ABM)

Account-Based Marketing (ABM) is a strategic approach focusing marketing and sales efforts on high-value accounts through personalized campaigns and aligned teams.

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Account-Based Marketing Benchmarks

Account-Based Marketing Benchmarks are standardized metrics that help businesses measure, optimize, and improve the performance of targeted marketing campaigns.

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Account-Based Marketing Software

Account-Based Marketing Software focuses on targeting key accounts with personalized campaigns, aligning sales and marketing to improve engagement and ROI.

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Account-Based Sales (ABS)

Account-Based Sales (ABS) is a strategic sales approach targeting high-value accounts through personalized outreach, aligning sales and marketing for better ROI.

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Account-Based Sales Development (ABSD)

Account-Based Sales Development (ABSD) is a strategic sales approach targeting high-value accounts with personalized outreach, increasing efficiency and revenue growth.

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Account-Based Selling

Account-Based Selling is a strategic B2B sales approach targeting high-value accounts with personalized outreach to increase deal size and build lasting partnerships.

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Accounts Payable (AP)

Accounts Payable (AP) is a company's financial obligation to suppliers, crucial for managing cash flow, payments, compliance, and supplier relationships efficiently.

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